401kExperts 028: Using 401k Titles - Marketing Genius or Something Else?

Ask the 401k Experts

Episode #28 – Using 401k Titles – Marketing Genius or Something Else?

I have a question I’d like to pose to you – and would love your opinion…

In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing my thoughts on using 401k titles (like 401k Quarterback, 401k Coach, etc.), what Robert Cialdini says about titles, and then I’d love to get your opinion…

---

---

Mentioned in this episode:

• The 401k Business in a Box Template Library – and the 401k Quarterback Option
• Influence – The Psychology of Persuasion by Robert B. Cialdini, Ph.D.

Read the article version of this topic here.
Or watch the YouTube Video here (coming soon).

---

Disclaimer: The information provided in these videos is for professional use only and not for use with plan sponsors or plan participants.