Develop A Brand Personality People Love In 7 Easy Steps

AskNam

Learn how you can humanize your brand by developing a solid and easily relatable brand personality that will guide your brand to long term success. Read the full article here: https://www.asknam.com/develop-a-brand-personality-people-love/

Branding & Marketing Evangelist Nam hoang is a business, startup, marketing and branding blogger who has over 30 years of experience working with today’s top brands across all industries from luxury fashion to consumer electronics. He has published research papers in the field of branding in Sociology Scientific Journals. His lifelong passion for gaming and anime has led him to serve as an industry advisor for Intel, AMD, NVIDIA and Microsoft as an expert in youth culture marketing and br

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1. Intro (00:00:00)

2. Key Takeaways (TLDR) (00:00:55)

3. Why Humanizing Your Brand is Essential To Developing An Authentic Brand Personality. (00:01:26)

4. The Emotional Quotient of Your Brand (00:02:39)

5. People Trust People, Not Products (00:03:42)

6. How to Craft A Brand Personality: A Step-by-Step Guide - (00:04:36)

7. 1. Visualizing Your Brand and Its Brand Personality (00:04:41)

8. 2. Analogies and Narratives (00:06:22)

9. 3. Emotion-Driven Campaigns (00:07:08)

10. 4. Consistency is Key (00:08:23)

11. 5. Speak Your Audience's Language (00:09:19)

12. 6. Don't Fake It (00:10:11)

13. 7. Show the People Behind the Brand (00:11:12)

14. Considerations for Successful Humanization (00:11:58)

15. Going Beyond the Basics (00:12:28)

16. Wrapping It Up (00:12:55)