Ep 38: Weaving a Legacy: Mridula Jain's Entrepreneurial Journey in Shawl Innovation

Atalanta Diaries Breakthrough Women in Conversation with Enma Popli

Mridula Jain's journey is a testament to her dedication to innovation and entrepreneurship. In 1987, with only eight handlooms, she embarked on a transformational path that redefined the shawl industry. Her infusion of vibrant designs, bold colors, and contemporary aesthetics breathed new life into traditional shawls, setting Shingora Shawls on a trajectory of trendsetting success.

With a visionary outlook, Mridula Jain recognized the potential of the global market. Taking Shingora Shawls beyond borders, she expanded her brand's presence to over 275 cities across Europe, Australia, the USA, and China.

Mridula played a pivotal role in driving significant changes within the shawl industry. Her contributions led to the amendment of the Reservation Act for Shawls, which allowed for the production of shawls on power looms and electronic looms. This transformative move bolstered India's shawl production capabilities, fueling growth and innovation within the industry.

Despite her business commitments, Mridula Jain managed to strike a balance between her entrepreneurial pursuits and her responsibilities as a mother. For a decade, she dedicated her time to tutoring school students, illustrating her commitment to family and education alongside her business aspirations.

Mridula is a recipient of prestigious awards such as the Mahila Udyog Ratna, Women Entrepreneur of the Year, State Award for Best Entrepreneur, and the Global Achievers Forum Lifetime Achievement Award.

Key themes emerging out of our conversation:

• Seeing opportunities, even amidst adversity
• Navigating jealousies and setting boundaries
• Prioritization and resilience in facing challenges
• Strong family support for her professional pursuits
• Letting go and adapting to different working styles
• Unveiling fresh perspectives on trade practices through innovation
• Embracing self-belief and intuition to become a personal role model
• Maintaining strong bonds through effective communication with her sons
• Advocating for policy change and successfully amending the Reservation Act

Connect with Enma Popli on Linkedin:

>> https://www.linkedin.com/in/enmapopli/

Visit Enma Popli’s website
>> http://www.enmapopli.com/