How to Reach, Engage & Convert Podcast Listeners

B2B Marketing & Copywriting

In this episode, Jamie Kennedy, executive producer of Brave Moon Podcasts dives into the power of podcasting as a marketing strategy for B2B companies. Jamie uncovers the foundational principles to promote a podcast effectively, the best ways to use SEO-rich titles and the best platforms for distributing them. She also gets into the need for podcasts to address specific business challenges and the importance of keeping content useful rather than overly promotional. Whether you're new to podcasting or looking to improve your strategy, you'll walk away with practical takeaways you can implement right away.

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Connect with Jamie:

https://www.bravemoonpodcasts.com

https://www.linkedin.com/in/jamiebrookekennedy/

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For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/

Follow me on all my socials: https://linktr.ee/lindamelone

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Time stamps:

Introduction to Podcasting as a Solution (00:00:00)

B2B Marketing Insights (00:00:22)

Jamie’s Journey to Podcast Production and Marketing (00:02:24)

Understanding Health and Fitness Marketing (00:04:42)

Gym Intimidation and Marketing Challenges (00:05:02)

Value of Podcasting for B2B Companies (00:07:49)

Podcast Listenership Growth (00:09:47)

Podcasting vs. Other Media (00:11:03)

Promoting a B2B Podcast (00:16:19)

Social Media Promotion Strategies (00:21:11)

Building an Email List For Podcast Promotion (00:23:27)

Creating a Podcast Landing Page (00:23:27)

Fostering Community Engagement (00:24:29)

Measuring Podcast Success (00:27:44)

Video Podcasts on Spotify (00:30:29)

Common Mistakes in B2B Podcasts (00:32:18)