Kosas Cosmetics Founder Sheena Yaitanes

Beyond The Beauty with Bobbi Brown

Sheena Yaitanes has done it all: she studied biological science in college, went to business school, cooked in MasterChef, acted on television, and studied art. Then she started one of the first clean makeup brands that looked like traditional makeup, Kosas Cosmetics, and it caught Bobbi’s attention. This week, Sheena joins Bobbi to talk about how she started Kosas by shipping four lipsticks from her basement, the one thing that keeps her up at night, and the simple ideas behind her innovative products, including tinted face oil and serum deodorant.

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