230. Lana Sheppard | Give Up - Ignition

BookThinkers: Life-Changing Books

The World’s #1 Personal Development Book Podcast!

In today’s episode, we have the pleasure of interviewing Lana Sheppard, author of “Give Up – Ignition.”

Lana is a business coach, financial literacy advocate, and serial entrepreneur with decades of experience helping business owners transform financial confusion into clarity. She’s owned and managed multiple businesses, including an import/export company, a sheep dairy operation, and a bookkeeping firm that served over 1,300 clients. With a background in lean manufacturing and a deep passion for empowering entrepreneurs, she’s dedicated her career to helping people understand their numbers and make smarter financial decisions

In this episode, we dive into the biggest mindset shifts that hold entrepreneurs back and the unconventional approach Lana teaches in her Give Up series. We talk about the hidden beliefs that shape our decisions, the dangers of chasing revenue over profit, and why giving up certain habits, ideas, and even business strategies is the key to long-term success.

We hope you enjoy this incredible conversation with Lana Sheppard.

To learn more about Lana, buy her book , and other resources follow the links below:

The Book: https://a.co/d/fKzy2WZ

Websites: https://giveupbook.com/

https://www.linkedin.com/in/lanasheppard/

https://www.instagram.com/lanasheppard_public/

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