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תוכן מסופק על ידי Brad and John. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brad and John או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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אהבתי28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Manage episode 462539015 series 1103723
תוכן מסופק על ידי Brad and John. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brad and John או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The one MLB HOF voter who did not vote Ichiro Suzuki into the hall of fame!
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continue reading
12593 פרקים
Manage episode 462539015 series 1103723
תוכן מסופק על ידי Brad and John. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brad and John או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The one MLB HOF voter who did not vote Ichiro Suzuki into the hall of fame!
…
continue reading
12593 פרקים
כל הפרקים
×Did you know there is a HOF dedicated to meat and the individuals who contributed towards the advancement of meat products!?
We are giving away tickets to see Neil Young at the Gorge this week! Does Neil make our top 3 list of favorite Canadian rockers!?
The woman who told cops she had spent all day "huffing" cans of dust-off duster! The evidence they found in her car showed she was telling the truth!
The line up for the Chateau St Michelle summer series of concerts is out!
A couple had to sit next to a dead person for 4 hours on a flight...an argument over loud music led to an assault down in The Villages...and a woman had a 4 foot long, 4-inch-thick piece of ice hit her windshield!
A woman got busted after telling cops she had been "huffing" all day...a pilot got bitten by a tarantula in the cockpit of an international flight...and a woman is being called a "serial urinator" after getting caught peeing on produce at the grocery store!
A woman found out the last name NULL is a tough one to have when it comes to dealing with technology!
Brad found a box full of old VHS tapes from when his older kids were little, and his daughter is going have them digitized!
New DNA evidence just got a man released from prison after 30 years! What he said he noticed first about society is pretty interesting!
Daniel Craig is done as Bond and Amazon is taking over the franchise...so Today's Top 3 is who we think should be the next to play 007!
Daniel Craig is done as Bond and Amazon is taking over the franchise...so Today's Top 3 is who we think should be the next to play 007!
Don't violate your restraining order if you have a garage full of drugs and weapons at home...a man on an Amtrak train refused to put his pants back on...and 2 brothers were busted with a bunch of drugs ect after they fell asleep in their car at the gas pump!
A man won over $57,000 dollars at a casino but cannot claim it because as a problem gambler he had legally banned himself from the casino...a manager of a Wingstop was arrested for throwing hot grease at some customers...and a man on a snowmobile tour accidentally ran over the guide!
A couple of thieves stole a man's wallet and bought a winning lottery ticket worth $500,000! They can't cash the ticket in, and the owner of the wallet has said he will split the winnings with them if he gets his stuff back!
More calls and emails with great train stories for a chance to win Neil Young tickets for his show at the Gorge in September!
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Brad and John - Mornings on KISM
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Neil Young is playing the Gorge in September and given his love for trains we asked for your best train story to win tickets!
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Brad and John - Mornings on KISM
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The man who won $57,000 at the casino but could not claim it because he legally banned himself from the casinos because of his problem gambling!
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Brad and John - Mornings on KISM
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Daniel Craig is done as Bond and Amazon is taking over the franchise...so Today's Top 3 is who we think should be the next to play 007!
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Brad and John - Mornings on KISM
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Krispy Kreme is putting out a line of donuts that are topped with movie theater snacks, so we give you our top 3!!
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Brad and John - Mornings on KISM
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A man ran over an alligator to save his neighbor from being attacked...a man risked his life to get a football that was stuck in a gator's mouth...and Whidbey Island 911 calls!
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Brad and John - Mornings on KISM
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A man tried to drive off from a traffic stop but turned right into the Kennedy Space Center...cops had Deja vu after they busted the same guy for DUI 24 hours apart in the same spot...and a student caught his dorm on fire when he set his sex doll on fire!
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Brad and John - Mornings on KISM
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After a frustrating night of trying to build a set of mini-Legos Brad is convinced he needs better glasses!
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Brad and John - Mornings on KISM
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A famous Oregon Ducks duck named "ducktavious" has flown on!
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Brad and John - Mornings on KISM
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Bizarre stories from the medical world! Today we learned about a woman who first felt a burning in her feet but then doctors told her it was headed for her brain!
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Brad and John - Mornings on KISM
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The late edition of "I can't believe its news" featured a batch of Whidbey Island 911 calls!
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Brad and John - Mornings on KISM
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The woman who tried to take a picture of a shark and wound up getting both of her hands bitten off!
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Brad and John - Mornings on KISM
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Brian Setzer of the Stray Cats is dealing with a health issue that won't let him play guitar!
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Brad and John - Mornings on KISM
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A woman got away with killing her husband by using a sleepwalking defense...a woman was arrested after trying to scam Best Buy out of a drone...and over 1000 men took part in a "naked" festival in Japan!
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Brad and John - Mornings on KISM
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A man drove over 700 miles to burn down the house of man who was texting his ex-girlfriend...and Whidbey Island 911 calls!
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Brad and John - Mornings on KISM
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Our coworker Scott Less is broadcasting from a Wendy's today, so our top 3 list is our favorite female redheads!
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