Florian Bailey 'Service Design Secrets: Elevating Michelin Dining'

Bringing Design Closer with Gerry Scullion

Earlier this year, I attended a conference in Nuremberg called Teaming with AI, run by my good friends, Markus Edgar Hormess, Adam Lawrence from WorlPlayExperience and also today’s guest, Florian Bailey.

The day before the event, myself and Florian spent some time together and hung out and explored the office where he was based. In passing, Florian mentioned he also was co-founder of Etz a 2-Star Michelin restaurant. I actually thought he was joking, but no, one of his businesses was the most incredible restaurant. The reason why I thought he was joking was, I’ve watched those documentaries on how demanding these types of restaurants can be - and I knew Florian was already super busy with his User Centered Strategy business, Nurenberg Festival etc

The next day, at the event, Etz provided all the food. The food was extremely special but that wasn’t the bit that I was most interested in. I was interested in the journey that Florian and his co-founder went on to get to this point. I mentioned that I had walked around the office space, well this is the same space that Markus and Adam use for their amazing This is Service Design Doing workshops from time to time. But it’s also the same space that Florian used to test the prototype for the restaurant - where was the line of visibility, the line of interaction. I wanted to drill a little deeper into these areas and learn more about that journey, what worked, what didn’t work.

So if you’re looking for an awesome example of a world-class business that utilises service design methods - look no further.

• https://etzrestaurant.com/
• https://www.linkedin.com/in/florian-bailey-b301512

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