160 _ Building On The Bad with Suzi McAfee owner of Monarch Woodworx

Building a Furniture Brand with Ethan Abramson

On this episode I sit down with Suzi McAfee, owner of Monarch Woodworx. If you want to hear the full story behind how Monarch Woodworx got started, check out the show archives - episode 159

Most furniture makers love getting orders for mass produced pieces. Not only can you batch out the work, but it means there is enough demand for your work that multiple people or places want it.

Suzi’s first production run started out like a dream, which quickly turned into a nightmare. But would an unhappy commercial client, a literal no shipping zone, and a global pandemic be enough to stop her from making things right? That story, and the unexpected results that followed is what this episode is about.

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