Founder Navigating Pivots, Fires, and Apricots.

Building in the Wild

S02:03 - Founder Navigating Pivots, Fires, and Apricots.
This is a story about Founder vision and why it's imperative to stay aligned with your ethos, vision, and values. We dive into an exploration of Copycat's evolution from a Hollywood-sourced copywriting company to a full fledged narrative agency. As a Founder, Shawn has developed a stronger Founder muscle than many develop over a lifetime.
00:00 Welcome to the World of Copycat: The Origin Story
01:10 The Hollywood Dream and the Shift to Copywriting
02:25 The Birth of Copycat: A Quality Control Revolution
05:02 From Screenwriting to Copywriting: A Creative Journey
06:47 Building the Copycat Team: A Mission to Make the Internet Readable
07:58 The Vision of Copycat: Elevating Copywriting Standards
09:57 Copycat's Unique Approach: Specialization and Quality
10:50 Gaining Traction: The Seed Round and Classroom Idea
17:16 Scaling Challenges and the Importance of Quality Control
23:41 The Impact of AI and Future Goals for Copycat
24:40 Doubling Down on Growth and Discipline
25:06 The AI Revolution: ChatGPT's Impact
27:22 Adapting to AI: Challenges and Strategies
29:21 The Importance of Narrative in Content Creation
33:57 Navigating Business Challenges and Restructuring
42:31 A New Direction: From Copywriting to Narrative Agency
45:01 Embracing Creativity in a Sea of AI Content
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Roman Villard, CPA: @fullsendcpa, https://www.linkedin.com/in/rdvcpa
Shawn Rolph: https://www.linkedin.com/in/shawn-rolph-253406a1/
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Website: https://www.fullsendfinance.com
Copycat Website: https://www.copycatcopywriters.com/
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