#07: Scott Stroud, Key Drivers for Your Business

Building Optimal

Scott Stroud is a founding partner of Cash Flow Engineering, a company that helps home builders and business owners create process to simplify business management and optimize cash flow. He is also a nationally-known speaker and the co-author of three books, including Managing Your Business with 7 Key Numbers, which is among the top selling home building books.

Show Notes:
[1:40] – The 7 key numbers every builder should review.
[4:50] – The frequency you should be reviewing your numbers.
[6:20] – Scott’s cash flow dashboard.
[7:20] – The most difficult metrics to control and what to do about it.
[9:00] – Why you should first establish a profit goal and then put in the processes to support it.
[10:10] – Managing change orders.
[11:00] – Finding the optimal pricing for your homes.
[12:00] – Establishing the value of our offering.
[13:40] – Why the best value propositions have nothing to do with quality.
[15:10] – On knowing your customer’s value system.
[15:35] – How to craft an amazing story to tell your clients.
[18:00] – Why you should be using video in your marketing.
[19:50] – How to reduce your costs without sacrificing quality
[22:35] – Three drivers for your business you should be watching.
[24:10] – The importance of speed and efficiency.
[25:00] – Thoughts on leverage.
[29:30] – On customer deposits.
[32:00] – Valuing your time.

Selected Links:
www.cashflowengineering.com
www.storybrand.com