BCL243 Understanding the Customer Journey

Business Connections Live - The UK's Leading Online Business TV Channel

Understanding the Customer Journey

We often hear the mantra, Understanding the Customer Journey – From Sale to Retention. But what does it really mean? Is it just, customer care or is it a set of processes and procedures that can be applied to any business.

Matt will be talking about how to win more business but also do more business with existing customers, talking about the importance of having both a process for sales and one for customer retention. How people focus on the tools rather than the reasons for using them and the impact they can actually have

Who is Matthew Ruddle

Matt Ruddle has worked with over 5000 clients worldwide helping them build their sales processes and customer retention plans to achieve great success. Having won awards for customer satisfaction, he knows how to win business and keep it.

Working with a diverse and broad base of clients from huge sporting organisations through to new businesses just starting out, this has allowed him to learn the important lessons that businesses need for success and develop his own methodology for helping them achieve and understand the processes of the Customer Journey – From Sale to Retention