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#24: Why You Should Do A Micro-Launch
Manage episode 259433783 series 2613688
תוכן מסופק על ידי Maggie Giele. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Maggie Giele או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Have you ever happily announced your new course/ group offer/ thing you're selling... and gotten crickets?
Not everyone wants or needs the big launches you hear so much about - all the resources are poured into one epic launch to try to sell something.
Now, I believe that instead of aiming for that process, it’s so much better for entrepreneurs who haven’t done a big, successful launch like that to aim for Micro-Launching instead.
Micro-launching is the art of creating, marketing and selling an irresistible pop-up offer - this makes it a perfect tie-in with my mantra, test it, tweak it, and try again.
Think about it - when you’re launching something new, how do you know it will work?
The price. The messaging. The positioning. The audience. The marketing. The offer itself. The webinar, sales page, add-any-random-launch-thing-here.
Listen in to this 13-min episode as I guide you through the three core things to keep in mind as you’re planning your next micro-launch for a repeatable, irresistible cash injection.
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