#241: App revenue growth ideas with Jens-Fabian Goetzmann, Head of Product at RevenueCat

Business of Apps Podcast

When it comes to growing app revenue, there’s no shortage of advice — but separating the shiny “growth hacks” from the strategies that actually move the needle is another story. In today’s crowded subscription app market, you can’t just set a price, launch, and hope for the best. You need to understand your users, their behaviors, and the subtle levers that can turn one-time downloads into long-term customers.

In this episode, I’m joined by Jens to draw on his experience both inside a subscription app team and now supporting others, Jens shares practical, tested ways to increase revenue — from smarter pricing strategies to better handling of cancellations and reactivations.

If you’re building, marketing, or monetizing an app, this conversation is packed with insights you can start applying right away, whether your goal is to capture more value from your most loyal users, adapt pricing for different markets, or simply stop leaving revenue on the table.

Today’s topics include:

• The most effective ways to identify untapped revenue opportunities
• Balancing global pricing strategies with local market purchasing power
• How to decide what innovations (new tools, APIs) are worth adopting vs which might distract from the core offering
• Th most overlooked techniques to reduce churn and increase reactivations
• The role of partnerships in creating long-term customer value

Links and Resources:

• • Jens-Fabian Goetzmann on LinkedIn
  • RevenueCat website
  • Business Of Apps - connecting the app industry

Quotes from Jens-Fabian Goetzmann

“The core offering should always come first. Value needs to be created before it is extracted—monetization works best when you’ve already built something that engages and retains users.”

“Start experimenting with new customers first. They come in without preconceived notions, making it easier to test pricing, tiers, or new models without alienating your existing user base.”

“Premature optimization is the biggest distraction. If your business model doesn’t work with the basics, you’re unlikely to fix it just by tweaking monetization tactics.”

Host

Business Of Apps - connecting the app industry since 2012