622: How to Charge More Without Losing Clients (And Why They’ll Thank You for It) with Enoch Sears & Rion Willard

Business of Architecture Podcast

Raising your fees can feel risky, but what if it actually enhances your client’s experience? In this episode, Enoch Sears and Rion Willard dive deeper into the psychology of pricing, client perception, and how creating the right kind of buying experience can make clients more willing to pay premium fees—without resistance.

Rion shares a surprising turn of events from his watch-buying fiasco and how a frustrating purchasing experience almost ruined a sale. The lesson? The process of buying matters just as much as the product. Enoch and Rion also discuss the hidden mindset shifts that separate struggling architects from those who effortlessly command higher fees.

• Why charging more can actually make clients happier
• The subtle shift that makes high-end clients say “yes” to premium fees
• How architects unintentionally sabotage their sales conversations
• A simple, powerful exercise to overcome your discomfort with money

► Transcription: https://otter.ai/u/iPUC3GQM0xjP4DJZBpIKvayGm9s?utm_source=copy_url

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