623: Why Architects Struggle to Innovate—And How to Fix It with Josh Sanabria of GoArchitect

Business of Architecture Podcast

What happens when an architect breaks free from traditional practice and takes an unconventional path? In this episode, Josh Sanabria, founder of GoArchitect, shares how his journey led him from design studios to a unique intersection of software, community engagement, and architecture. His company has found an innovative way to help school districts secure funding for major projects—but it’s not what you’d expect.

Josh reveals how a surprising realization forced him to pivot his business model completely, leading to explosive growth. He also discusses the overlooked challenges that architects face when trying to innovate within the industry—and how he overcame them. Plus, he shares a simple yet powerful strategy that took his company from a struggling startup to a nationally recognized platform.

• The unexpected business lesson Josh learned from a failed media venture
• Why the traditional way of planning school projects is broken—and what’s replacing it
• How a hidden rule about school funding changed the course of his career
• The one email that instantly created demand for his services

To learn more about Josh, visit his:

Website: https://www.goarchitect.com/

LinkedIn: https://www.linkedin.com/in/jpsanabria/

► Transcription: https://otter.ai/u/3ToiIKgl98D05o-Yp5kz7XX-zc8?utm_source=copy_url

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