How Strategic Communication Helps Architects Win Better Work | EP652

Business of Architecture Podcast

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

What if the secret to winning more architecture work wasn’t just better design, but better communication? In this thought-provoking episode, Rose Marshall of ING Media pulls back the curtain on how architects can become allies, not just suppliers. Her approach flips the script on how architects show value—and who they’re showing it to.

Rion and Rose explore a recent industry report that connects surprising dots between investment trends and future-proof practices. You’ll hear about the biggest missed opportunities many firms don’t even realize they’re ignoring. And, while there are plenty of tips for communication, the real gold is in how you look at your role as an architect.

• What do bees, data centers, and student housing have in common—and why should architects care?
• Why your next big commission may depend on what you don’t talk about in your project posts.
• The simple lens that turns an architect from a hired hand into a strategic partner investors can’t ignore.

To learn more about Rose, visit her website: https://www.ing-media.com/