Why Clients Don’t Trust You (Even When You Say the Right Thing) | EP651

Business of Architecture Podcast

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

In this raw and eye-opening episode, Enoch Sears and Rion Willard dive deep into the unseen forces that shape your results as a business leader. They share real stories—from awkward social encounters to emotional breakthroughs—that reveal what’s really holding architects back from success. You’ll hear surprising lessons from monasteries, mastermind rooms, and even airplane aisles.

More than just business tactics, this episode explores the hidden signals you send without knowing it—and how they shape client trust, team culture, and your bottom line. Enoch and Rion get personal, exposing their own blind spots and how they’ve worked through them. You’ll walk away seeing leadership in a whole new light.

On this episode, you’ll discover…

• The invisible scent that silently kills deals (and how to clear it). • What 200 people taught Rion about “fake” confidence—and the moment that changed everything. • How Enoch disarmed an angry stranger… and what it unlocked.