Ep14: Outbound Reality Check: Why Spray and Pray Won't Work, and What to Do Instead - Lessons on Succeeding with Raul Perdigao, VP of Sales - Amplemarket

Celeste Berke

In this episode of The Sales Edge, join host Celeste Berke and special guest Raul Perdigao, as they dive into the world of outbound sales and the innovative strategies and tools designed to maximize success. Raul, with his extensive experience in scaling sales teams and his role at Amplemarket, shares valuable insights on the evolving landscape of outbound sales, the use of AI-driven tools, and the importance of understanding buyer needs and value-based selling. With an emphasis on preparation, technical setup, and long-term investment in outbound messaging, this conversation provides a comprehensive guide to overcoming challenges and achieving success in outbound sales. Tune in for an enlightening discussion that promises to equip sales professionals with the knowledge and tools needed to thrive in today's competitive market.

About the host:

Celeste, a self-proclaimed “Sales Growth Strategist” is a natural collaborator and partner to executives who easily pinpoint gaps in strategy and creates road maps to implement plans and achieve targets. Passionate about creating cross-functional collaboration, team development, and delivering results across top-performing teams.

Celeste has over twenty-one (21) years of experience within the non-profit and for-profit arenas; holding both a B.S. and M.S. degree. In her last corporate role, Celeste held the position of Regional Director of Sales and Marketing for a privately held hospitality management company overseeing 19 properties, a sales team of 50+, and $105M in annual sales. Her accolades include the Director of Sales of the Year award, 2x Manager of the Year, and being named 40 under 40 for the Triad Business Journal. Celeste also holds a certified sales designation from Marriot International and in 2023 was named one of the Top 15 LinkedIn Experts in Denver by Influence + Digest.

In early 2020, Celeste branched out on her own to scale a female-owned consulting and training business. Celeste holds the designation of Certified Gap Selling Training Partner with A Sales Growth Company and the Gap Selling Methodology. Celeste resides in Colorado with her husband and daughter.

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