The Significance of Storytelling in your business, featuring Marsha Vanwynsberghe (CAN) and Jennifer Yassen (USA)

Channel Business Podcast with Hanne

Does your branding and storytelling support your vision and actions you wish to create and express to others - staff, clients, partners, and community? How and why should you build brands by using storytelling? The way that you speak and communicate about you and your business impacts people’s minds which will influence how they see, value, and think about you and your services. Marsha Vanwynsberghe (CAN) and Jennifer Yassen (USA) help business owners by storytelling, to benefit their stories, own them and let people know about them and help leaders to grow their businesses. They use their own life experiences to leverage you. Jennifer Yassen is a holistic marketing consultant, brand strategist at The Freed Agency, focusing on helping heart-centered entrepreneurs leverage social media and marketing tactics to increase their awareness and sales and influence! She has an interesting background in the fashion and music industry helping brands and product lines launch innovative collaborations and partnerships. Marsha shares her lessons as a parent who dealt with teen substance abuse that tore her family unit apart. Marsha has been published 6 times in collaborative books including “Owning Your Choices”, sharing inspiring stories of courage from women around the world. Marsha teaches the power of Radical Responsibility and Owning Your Choices in your own life. She empowers women how to own and stand on their stories, be conscious leaders, and build platform businesses that create massive impact. Storytelling is an old way to pass on stories, ideas, knowledge, and information in various ways to impact and influence on others. It is such a powerful tool which will always leave a mark on your mind about what you have heard. Business life is just getting to understand the importance of storytelling and starting to utilize those stories each company has to give the desired image of you and your brand to others.