182: Laser Focused Success (ft. Dr. Rob Hanopole)

ChiroCandy: THE Chiropractic Marketing Podcast

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In this episode of the ChiroCandy podcast, Dr. Rob Hanopole discusses the integration of laser technology into chiropractic practices. He shares his journey from the corporate world to chiropractic, emphasizing the importance of serving patients and the challenges faced by the profession. The conversation explores how laser technology can enhance patient care, the business model implications for chiropractors, and transformative patient success stories. Dr. Hanopole also highlights the upcoming 'Skip the Scalpel' event aimed at educating chiropractors on the benefits of laser therapy and fostering community engagement.

Takeaways

• Chiropractic is an amazing profession with many challenges.
• Laser technology can significantly enhance patient healing.
• Integrating laser into chiropractic practices opens new revenue streams.
• Patient education is crucial for expanding chiropractic care beyond back and neck issues.
• Transformative patient stories highlight the effectiveness of laser treatments.
• The chiropractic business model needs evolution to attract more patients.
• Community engagement is essential for raising awareness about chiropractic benefits.
• Chiropractors can serve patients who are already seeing other providers.
• The 'Skip the Scalpel' event aims to educate and inspire chiropractors.
• Changing perspectives on laser technology can lead to new opportunities.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho