THE EMOTION ECONOMY: Why Selling Feelings Beats Selling Products (Ep. 011)

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

✅ Subscribe to our companion Substack:
Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

What happens when pumpkin spice, reality TV, and psychographics collide? This episode dishes out spicy takes on positioning, brand triggers, and why authenticity converts faster than any “perfect” product launch.

What You’ll Learn:

• How to use seasonal or cultural triggers (like pumpkin spice) to drive product demand
• Why psychographics beat demographics when building a brand that converts
• The role of authenticity and reality TV energy in creating trust and audience growth
  
  

Timestamps:

00:00 - Introduction
02:15 – Pumpkin spice as a marketing masterclass
06:45 – Caramel macchiato & the power of positioning
10:20 – Using external triggers to fuel sales
15:30 – Selling emotion vs. selling the product
18:40 – Psychographics vs. demographics in funnels
28:10 – Reality TV & influencer branding lessons
33:45 – Kevin Ashton, TikTok sorority chef & authenticity in content
41:20 – Building in public vs. perfectionism in marketing

References & Resources:

• Starbucks
• Love Island (reality TV)
• Kardashians / Keeping Up with the Kardashians
• Lisa Vanderpump (Vanderpump Rules, Wolf restaurant)
• Kevin Ashton (TikTok sorority chef)
• ManyChat
  
  

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com