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TREND TAKERS: LinkedIn Shifts, TikTok Slip-ups, Viral brand plays (Ep. 008)
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תוכן מסופק על ידי Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz.
What You’ll Learn:
- What you’ll learn from Taco Bell, KFC, and McDonald’s about creating product demand (without new products)
- What you’ll learn from Alex Hormozi’s record-breaking book launch about turning an audience into participants
- What you’ll learn from LinkedIn and TikTok trends about staying relevant without selling out
Timestamps:
03:15 – Why LinkedIn is the last untapped growth channel
09:45 – Sweet Loren’s “Ryan” TikTok fail turned campaign
17:00 – Alex Hormozi’s world record book launch strategy
20:50 – Behind the scenes of Taco Bell’s social team
28:30 – Fast food demand gen: McRib, KFC potato wedges & nostalgia marketing
33:15 – Listening to your audience: from PopFlex to startup pivots
36:00 – Banana bread TikTok & how to ride trends without bandwagoning
Meet our Guest Co-Host
Alexis is a social media pro who’s been helping brands not flop online since before TikTok was even a thing. She’s worked with Taco Bell, TRX, and Kajabi, and when she’s not breaking down trends, she’s busy wrangling content ideas and her two kids.
Connect with Alexis here 👇
https://www.Instagram.com/alexiscarrportfolio
https://www.linkedin.com/in/alexis-carr-b14796a8
References & Resources:
- Sweet Loren’s (TikTok story)
- Alex Hormozi – 100M Leads book launch
- Cassie Ho / Blogilates / PopFlex
- Dana Castillo (LinkedIn)
- Taylor Swift Reputation re-record buzz
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