Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Great software doesn’t build itself. Behind every breakthrough product is a team making the right calls—on architecture, hiring, and the trade-offs that shape what gets pushed to prod. The Commit & Push podcast is where technology meets the human side of software development. I’m your host Damien Filiatrault, Founder and CEO of Scalable Path, and in this podcast we’ll go beneath the surface to explore the strategies, decisions, and hard-earned lessons that drive successful digital products. From hiring top developers to embracing emerging tech without losing the human touch, we cut through the noise and focus on what works. Whether you’re a CTO, engineering leader, or hands-on developer, you’ll get real-world insights from industry veterans, deep dives into emerging technologies, and a no-BS look at what it takes to build and scale great software.
Great software doesn’t build itself. Behind every breakthrough product is a team making the right calls—on architecture, hiring, and the trade-offs that shape what gets pushed to prod. The Commit & Push podcast is where technology meets the human side of software development. I’m your host Damien Filiatrault, Founder and CEO of Scalable Path, and in this podcast we’ll go beneath the surface to explore the strategies, decisions, and hard-earned lessons that drive successful digital products. From hiring top developers to embracing emerging tech without losing the human touch, we cut through the noise and focus on what works. Whether you’re a CTO, engineering leader, or hands-on developer, you’ll get real-world insights from industry veterans, deep dives into emerging technologies, and a no-BS look at what it takes to build and scale great software.
Most AI projects fail. Some never ship. Others ship and implode. So what’s going wrong? In this episode of Commit & Push, Damien sits down with Dan Saffer - Associate Director of Outreach at Carnegie Mellon’s Human-Computer Interaction Institute and author of Microinteractions - to dig into the real reasons so many AI projects fall apart. Drawing on years of academic research and hands-on industry experience, Dan unpacks the five most common failure points: bad data, fragile models, vague value props, ethical landmines, and poor user adoption. They also dive into the myth of explainability, the broken state of AI UX, and why “sparkle-washing” products with AI features often makes things worse, not better. Oh - and if you’ve noticed your favorite platforms slowly turning into garbage fire content mills? Dan’s got a name for that too: enshittification - and AI might be pouring gas on it. Whether you're building AI tools, integrating them into your product, or just trying to separate signal from noise, this episode pulls back the curtain on what’s real, what’s hype, and what to do about it. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube, instructions on how to do this are here . Episode Highlights: [00:00] Intro [02:00] Who Is Dan Saffer? [04:53] Why So Many AI Projects Fail [11:02] Why “Perfect” Use Cases Are a Trap [14:39] Trusting the AI Too Much [20:44] The Rise and Fall of Chat Interfaces [35:31] Enshittification: AI’s Role in Ruining Platforms [42:49] Stop Slapping Sparkles on Everything [44:52] AI Tools That Delight Episode Resources: Dan Saffer’s LinkedIn CMU Human-Computer Interaction Institute Website Microinteractions Books Damien Filiatrault on LinkedIn Scalable Path Website…
Welcome to Commit & Push, where we talk about how great software really gets built. I'm Damian Filiatro, your host and founder of Scalable Path. Each episode, we'll explore the decisions, tradeoffs, and strategies that shape successful digital products. You'll hear from developers, founders, and tech leaders about the challenges they've faced, the solutions they've found, and the insights they've gained. Ready to explore what makes digital products thrive? Let's get into it.…
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