SEO M&A w/ Mike Yon

Content and Conversation: SEO Tips from Siege Media

Show Notes:

• 00:18: Welcome, Mike Yon, Founder of Clean Air Digital
• 00:56: Mike’s experience in SEO M&A
• 3:41: The current state of SEO M&A
• 7:21: What does digital real estate look like today?
• 11:19: Finding SEO acquisition targets — link value vs. ownership value
• 16:06: What is the best deal structure?
• 19:52: How to evaluate SEO assets in every industry
• 22:14: The value of sites with penalties and/or significant hits in traffic
• 24:52: Mike’s due diligence process when acquiring a site
• 37:38: Tools to compare valuations in your market
• 40:10: Where are the most popular marketplaces?
• 42:02: Due diligence process continued
• 45:10: How to make the acquisition process seamless
• 48:32: Best tools to make your deal run smoothly
• 50:30: What percentage do marketplace websites take
• 51:08: Mike’s final tips, tactics, and recommendations
• 53:02: How to get the maximum from your sale

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