What’s Changing in Content and SEO in 2022 with John-Henry Scherck

Content and Conversation: SEO Tips from Siege Media

Show Notes:

• 00:10: Welcome, John-Henry Scherck, founder of Growth Plays
• 00:28: What’s evolving in SEO and content in 2022?
• 3:39: Technical SEO is a bargain, not a mandate
• 6:58: Do CMSes prevent technical SEO debt?
• 10:05: Utilitarian content vs. “engaging” content
• 11:29: Why low time to value and instant gratification is key for content
• 14:25: Taking a John Barrows approach (give and take vs. give)
• 15:20: Segmenting for audience type per content
• 17:53: Content hub and Learn Center design best practices
• 23:41: Is trend reporting necessary for investors?
• 28:49: The benefit of passive link acquisition via trending topics
• 31:40: How major reports affect rankability
• 36:15: How to move the needle in enterprise environments remotely
• 43:48: Implement imagery effectively
• 46:55: Units and content cost, mapping out the best ROI model
• 49:26: How to make valuable assets
• 53:41: What we can learn from SmartSheet
• 58:57: Tips, tools and tactics from John-Henry

Show Links:

• The John Barrows approach
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• Follow Ross on Twitter
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