Flipping success: the story of building a cult classic burger chain, with MyBurgerLab’s Chin Ren Yi

Crazy Smart Asia

“In F&B, we love to torture ourselves. But with the pain comes the joy of serving people, seeing people smile while eating their food,” says Chin Ren Yi, the co-founder of MyBurgerLab, a popular burger chain in Malaysia known for its local flavours and charcoal buns, on Crazy Smart Asia. In conversation with Gen.T's Chong Seow Wei, the entrepreneur shares his insights for longevity in his industry, overcoming co-founder split struggles and why focusing on being happy is his number one priority.

Show notes

00:00 Welcome to Crazy Smart Asia: getting to know Chin Ren Yi

01:24 Quickfire questions: the man behind the burger

02:19 Childhood reflections: mimicry, education and family time

05:46 A life-changing moment under the stars: from engineering to F&B

06:46 The introvert's journey to being an extroverted entrepreneur

09:00 The birth of MyBurgerLab

12:28 Marketing masterstroke: the viral charcoal burger

15:50 Challenges of starting a business

20:12 Early F&B experiences and influences

21:35 Crafting a unique burger experience with local flavours

23:23 Defining success through impact and growth

24:11 Achieving business longevity

25:05 Marketing focus on college students

27:45 Community leadership during the pandemic

32:44 Future plans

35:06 Learning from a co-founder leaving the business

40:32 Moving beyond hustle culture

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