The AI-First CMO and Enterprise Tech Leader (Season 2 Marketing Masterclass, Episode 10): CX with SG

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG

In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep.

We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll discover how marketing leaders evolve into growth architects, tech leaders into digital market makers, and AI leaders into stewards of data and ethics.

From breaking down silos with cross-functional teams to designing intelligent, self-optimizing systems, this episode offers a practical playbook for building the Autonomous Enterprise—an organization that senses, predicts, and adapts at scale. Tune in to learn how to lead confidently into the AI-driven future.

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