Brian Hess doesn't put much validity in the numbers of the proposed new Northern VA arena.

Dave Wakeman's The Business of Fun Podcast

Today's episode is personal because it is about the proposed arena in Northern VA.

My guest is Brian Hess from I Street Advisors.

Like me, Brian lives in the area.

We discuss the arena at length:

• The nature of the market and where attendance comes from.
• Public subsidies.
• The 50/50 bet at the heart of the deal.
• Whether or not the District's offer to Monumental makes sense.
• Traffic.
• More!

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• Send me your questions on revenue, strategy, and audience building to [e-mail]
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