101. How Johnsonville’s marketing strategy lead from sausages to social change
Manage episode 414604641 series 2973315
On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discuss Johnsonville’s new Keep It Juicy campaign, how marketing campaigns can be used to promote more than just products, and women’s experiences in a traditionally male-dominated industry.
102 פרקים