102. How Chobani redefined branding with augmented reality (AR)
Manage episode 416079716 series 2973315
On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out in the category, and how authenticity is essential for building trust both with consumers and employees.
102 פרקים