Ep 66 - Why Your Business Model is More Important Than Your Marketing

Digital Marketing Made Easy

Why is your business model more important than your marketing?
You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing?
Well, many entrepreneurs and business owners get caught up in digital marketing tactics and strategies.
They overlook their business model.
But your business model is the foundation of everything.
So, join me today to find out why.

Here are the highlights:
(1:18) Business model trumps marketing
(4:16) Sales funnel optimization
(7:12) Marketing alignment for customer success
(10:06) Business models and marketing strategies

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