The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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תוכן מסופק על ידי Dawn McGruer. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Dawn McGruer או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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The Most Important Aspect of a Marketing Strategy
MP3•בית הפרקים
Manage episode 342325269 series 2177034
תוכן מסופק על ידי Dawn McGruer. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Dawn McGruer או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
This week, we're going to cover the most important aspect of your marketing strategy. Now, what is that? Well, the number one part of any strategy that I create is about knowing your customers. And what I mean by that is there are five steps to creating the ideal client profile or avatar. Once you understand who your customer is, and their customer persona, then we can start to market in a far better way, a far connected way, a way that our marketing message really resonates with that person. It starts to build a relationship with that person and they can relate to the storytelling that you are using.
Here are the highlights:
(02:02) If you visualise your client you are marketing to a human being
(03:38) Research what makes us different from our competitors
(05:20) When we talk about our products we talk to the individual
(06:52) Understand your audience’s goals and values
(07:32) Understand their sources of information
(07:49) Think about the demographics
(09:04) Align to your client’s pain points
(09:51) Sales objections
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
Produced by the Podcast Boutique
…
continue reading
Here are the highlights:
(02:02) If you visualise your client you are marketing to a human being
(03:38) Research what makes us different from our competitors
(05:20) When we talk about our products we talk to the individual
(06:52) Understand your audience’s goals and values
(07:32) Understand their sources of information
(07:49) Think about the demographics
(09:04) Align to your client’s pain points
(09:51) Sales objections
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
Produced by the Podcast Boutique
81 פרקים
MP3•בית הפרקים
Manage episode 342325269 series 2177034
תוכן מסופק על ידי Dawn McGruer. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Dawn McGruer או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
This week, we're going to cover the most important aspect of your marketing strategy. Now, what is that? Well, the number one part of any strategy that I create is about knowing your customers. And what I mean by that is there are five steps to creating the ideal client profile or avatar. Once you understand who your customer is, and their customer persona, then we can start to market in a far better way, a far connected way, a way that our marketing message really resonates with that person. It starts to build a relationship with that person and they can relate to the storytelling that you are using.
Here are the highlights:
(02:02) If you visualise your client you are marketing to a human being
(03:38) Research what makes us different from our competitors
(05:20) When we talk about our products we talk to the individual
(06:52) Understand your audience’s goals and values
(07:32) Understand their sources of information
(07:49) Think about the demographics
(09:04) Align to your client’s pain points
(09:51) Sales objections
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
Produced by the Podcast Boutique
…
continue reading
Here are the highlights:
(02:02) If you visualise your client you are marketing to a human being
(03:38) Research what makes us different from our competitors
(05:20) When we talk about our products we talk to the individual
(06:52) Understand your audience’s goals and values
(07:32) Understand their sources of information
(07:49) Think about the demographics
(09:04) Align to your client’s pain points
(09:51) Sales objections
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
Produced by the Podcast Boutique
81 פרקים
All episodes
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