Why Digital Audio Ads are Effective for Reaching Voters with John Fitzgerald DAX US

Digital Politics with Karen Jagoda

John Fitzgerald is EVP, AD Sales, DAX US part of Global Media & Entertainment Lmt and associated companies, and an audio ad expert. Digital audio ads expand the universe of people who can hear a candidate's message thanks to the proliferation of devices that can be used for real-time and on-demand listening. Digital audio ads can also be produced quickly and tweaked to personalize messages for targeted audiences.

We talk about:

• Politicians as brands and what they can learn from advertisers of trusted consumer products
• The unique characteristics of digital audio ads and where they are being heard
• Targeting opportunities for digital audio ads
• Why campaigns need to include advertising on podcasts to their media mix to reach niche audiences

#DAXUS #DigitalAudioAds #PoliticalAds #TargetingPoliticalAds

dax.global.com/us/