EP. 101- SEND MORE EMAIL!?! [GUEST EPISODE] w/ Mary Keough

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable.
Key Discussion Points:

• Why email marketing is an under-leveraged opportunity, especially for B2B companies
• Mary's recommendation to send 3-5 emails per week to effectively grow your business
• Tips for getting leadership buy-in on injecting more humor and personality into rigid B2B marketing
• How Mary grew her personal brand on LinkedIn with quality content, consistent posting, and expanding her initial network
  

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