Ep. 167 - FAIL! Your Re-Engagement Campaigns STINK! 🤠 GUY'S TRIP RECAP! 🔥 | Jay’s Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively.
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Best Moments:
(00:40) Jay discusses re-engagement campaigns and their drawbacks
(01:59) Findings from tests conducted on the effectiveness of re-engagement campaigns for B2B
(04:40) Insights on the impact of re-engagement campaigns for consumer marketing
(06:54) Advice on focusing energy on new customers rather than re-engaging old contacts
(07:49) "Since You Didn't Ask" segment, where Jay shares his experience from a recent guys' trip to Nashville
(09:43) Humorous story about a friend's reaction to trying the hottest chicken dish at Hattie B's Hot Chicken
(11:05) Jay is tasked with planning the next guys' trip location
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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.