Dr. John Whyte: CMO of WebMD & Healthcare Information

Doctors in Business

In this episode, our guest is Dr. John Whyte, MD, MPH, and CMO of WebMD. Dr. Whyte brings years of experience from working for the FDA, CMS, and Discovery Channel to WebMD and helps create high level strategy. Focusing on healthcare mis/information, we discussed the role of AI, drug advertising, challenges during the pandemic, and consumerism in healthcare. This episode ought to be of interest to anyone interested in taking agency over their health information or becoming a physician-businessperson.

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This episode was hosted and edited by David Park.

Timestamps

(01:08) Role of CMO at WebMD

(02:17) Balancing corporate and clinical work

(06:10) Med school to health policy space

(08:45) Choosing the right content for WebMD

(11:35) AI in healthcare delivery

(14:35) Health is wealth

(15:30) Growth strategies and initiatives

(18:31) Direct-to-consumer drug advertising

(21:55) Misinformation and transparency

(24:23) Data trends from search engines

(26:29) Challenges and opportunities during the pandemic

(27:45) Controlling social media algorithms

(33:03) Retail healthcare and consumerism

(36:10) Personal goals