Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Feast of St. Stephen, the First Martyr In this episode, Ashley sits down with special guest Stephen Melancon, seminarian of the Diocese of Lafayette, to discuss St. Stephen in honor of his December 26th feast day. Helpful Links: Readings for the Feast of St. Stephen: https://bible.usccb.org/bible/readings/122624.cfm Martyrdom of St. Stephen by Giorgio Vasari: https://www.wga.hu/html_m/v/vasari/1/16stephe.html The Seven Deacons: https://www.newadvent.org/cathen/13741c.htm Vocations in the Diocese of Lafayette: https://www.lafayettevocations.com/…
Second Sunday of Advent, Year C In this episode, we discuss Christmas parties before Christmas, the waiting-nature of Advent, and a couple Marian Feasts to celebrate. Helpful Links Ineffabilis Deus (Immaculate Conception Dogma) : https://www.papalencyclicals.net/pius09/p9ineff.htm Interim Report on Research by Dr. Philip Serna Callahan : https://ecommons.udayton.edu/cgi/viewcontent.cgi?article=1573&context=marian_studies Pope Francis' Homily for the Feast of Our Lady of Guadalupe : https://www.vatican.va/content/francesco/en/homilies/2023/documents/20231212-omelia-guadalupe.html The Popes and Our Lady of Guadalupe : https://thecatholicwire.org/the-true-papacy/the-popes-and-our-lady-of-guadalupe/…
First Sunday of Advent, Year C Happy Catholic New Year! We are so very excited to welcome you back for the second season of Dogma and Devotion. In this episode, we talk liturgical calendars and the importance of Sacred Scripture in our everyday lives, as well as fill you in on our saints of the year and words of the year. Helpful Links Saint Name Generator : http://www.saintsnamegenerator.com/ Word of the Year Generator : http://wordoftheyear.me/ Lectionary Statistics : https://catholic-resources.org/Lectionary/Statistics.htm Sacrosanctum Concillum : https://www.vatican.va/archive/hist_councils/ii_vatican_council/documents/vat-ii_const_19631204_sacrosanctum-concilium_en.html Cur Deus Verba : https://ignatius.com/cur-deus-verba-cdvp/ Bible Marathon : https://www.jesuscrucified.net/bible-marathon Dei Verbum : https://www.vatican.va/archive/hist_councils/ii_vatican_council/documents/vat-ii_const_19651118_dei-verbum_en.html…
Join us for this special episode where we'll discuss the Church's three-day celebration of the Communion of Saints: Halloween, All Saints Day, and All Souls Day.
Join us as we discuss Mark 9:38-43, 45, 47-48 for the Twenty-Sixth Sunday in Ordinary Time, Year B. Lumen Gentium, the Dogmatic Constitution on the Church, is available on the Vatican's website here: https://www.vatican.va/archive/hist_councils/ii_vatican_council/documents/vat-ii_const_19641121_lumen-gentium_en.html Vatican II’s responses to common questions regarding the Constitution can be found here: https://www.vatican.va/roman_curia/congregations/cfaith/documents/rc_con_cfaith_doc_20070629_responsa-quaestiones_en.html…
Join us as we discuss Mark 9:30-37 for the Twenty-Fifth Sunday in Ordinary Time, Year B.
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