734 | News from the EDGE | Week of 12.9.2024

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week!

We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the heap. Companies like HubSpot and Google are creating "walled gardens" of data, stirring legal and ethical concerns about who truly owns consumer information.

We also cover an article from Search Engine Journal by Shelly Walsh, getting takes from 7 top SEO experts and their take on AI Overviews and where search is going. Oh yeah, OpenAI’s Sora AI video project is finally released…..it only took a year.

A spicy side note: HubSpot's acquisition of Frame AI aims to supercharge their conversational intelligence game. Despite the buzz, Andrew cautions about the "soup du jour" nature of tech companies diving headfirst into AI without addressing underlying privacy concerns.

Stay sharp, stay informed, and keep your digital shields up with EDGE of the Web!

News from the EDGE:

[00:02:58] FAQs Are Now On The Site Reputation Abuse Policy For Webmasters

[00:10:50] Big Changes Are Coming to Search In 2025, According to Google’s CEO

[00:16:43] EDGE of the Web Title Sponsor: Site Strategics

[00:18:00] US Government Now Being Sued for Claims of Overreach

AI News:

[00:22:11] HubSpot to acquire conversational intelligence platform Frame AI

[00:26:41] What 7 SEO Experts Think About AI Overviews And Where Search Is Going

[00:29:10] OpenAI releases Sora to the Public

[00:30:21] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:31:58] Google Search Ranking Volatility Continues Post Core Update

[00:33:29] Google Has 40 Signals For Canonicalization

[00:36:46] Google Search Console Legacy Tools & Reports Has Been Removed

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