739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Player FM - Internet Radio Done Right

25 subscribers

SEO

Digital Marketing

הוסף לפני eight שנים

תוכן מסופק על ידי Erin Sparks. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Erin Sparks או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Via Podcast

1
Close Encounters with UFO Hot Spots: Area 51, Roswell, and the Great ET Road Trip 39:50

לפני 10 ימים39:50

הפעל מאוחר יותר

רשימות

לייק

אהבתי

39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

לפני שנה 36:35

MP3•בית הפרקים

Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it’s a blast!

We dive deep into the world of SEO testing with Ryan as we explore essential metrics beyond rank tracking, such as impressions, click-through rates, and how these relate to business outcomes like revenue and user behavior. Learn the importance of creating a testing culture within an organization and securing stakeholder buy-in for meaningful results.

Ryan shares valuable insights on interpreting conflicting data points, managing anomalies during tests, and the advantages of iterative testing. He emphasizes the need to focus on user experience rather than just aiming for higher rankings. Additionally, Ryan discusses the evolving role of AI in SEO and potential future trends that emphasize business impact over traditional SEO metrics.

Whether you're navigating frequent algorithm updates or seeking effective ways to improve your SEO strategies, this episode is packed with actionable takeaways.

[00:05:38] SEO & Business Metrics Tracking

[00:07:48] SEO Testing: Understanding Metric Fluctuation

[00:10:02] Integrating SEO and Business Metric

[00:13:25] Communicating SEO Testing Value

[00:16:49] Leveraging SEO Testing for Risk Mitigation

[00:17:47] EDGE of the Web Title Sponsor: Site Strategics

[00:19:43] Data Annotation for Campaign Impact

[00:23:12] Focus on User Experience Over SEO

[00:27:15] EDGE of The Web Sponsor: Wix Studio

[00:29:11] Optimizing for AI Impact on SERP

Thanks to our sponsors!

Site Strategics: https://edgeofthewebradio.com/site

Wix: https://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/ryanjonesseo

LinkedIn: https://www.linkedin.com/in/ryan-g-jones/

YouTube: https://www.youtube.com/channel/UCIpsmfzYkmDF_zOXtHDyqpQ

Resources

Get your Free 14-Day Trial

825 פרקים

#Business #Marketing #Tech News #Searchengineoptimization #Socialmedia #Erin Sparks #News #Digital Marketing #Tech #SEO #Industries #DigitalMarketer #SEM

739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

25 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it’s a blast!

Whether you're navigating frequent algorithm updates or seeking effective ways to improve your SEO strategies, this episode is packed with actionable takeaways.

[00:05:38] SEO & Business Metrics Tracking

[00:07:48] SEO Testing: Understanding Metric Fluctuation

[00:10:02] Integrating SEO and Business Metric

[00:13:25] Communicating SEO Testing Value

[00:16:49] Leveraging SEO Testing for Risk Mitigation

[00:17:47] EDGE of the Web Title Sponsor: Site Strategics

[00:19:43] Data Annotation for Campaign Impact

[00:23:12] Focus on User Experience Over SEO

[00:27:15] EDGE of The Web Sponsor: Wix Studio

[00:29:11] Optimizing for AI Impact on SERP

Thanks to our sponsors!

Site Strategics: https://edgeofthewebradio.com/site

Wix: https://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/ryanjonesseo

LinkedIn: https://www.linkedin.com/in/ryan-g-jones/

YouTube: https://www.youtube.com/channel/UCIpsmfzYkmDF_zOXtHDyqpQ

Resources

Get your Free 14-Day Trial

825 פרקים

#Business #Marketing #Tech News #Searchengineoptimization #Socialmedia #Erin Sparks #News #Digital Marketing #Tech #SEO #Industries #DigitalMarketer #SEM

כל הפרקים

1
760 | Social News from the EDGE | Week of 5.12.2025 50:51

לפני 15 ימים50:51

50:51

CTR Secrets and Social Shakeups It’s another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews but dodging every meaningful CTR question, it seems the only thing spinning faster than SERP layouts are the PR answers. Get the inside scoop on how ChatGPT gobbles up over 80% of AI search traffic (Google, take notes), why Meta’s launching a CapCut rival to remix your socials, and how Reddit is scrambling to keep the bots at bay after AI sock puppets could sway opinions 3-6x better than humans. Meanwhile, Pinterest is charging ahead with AI content labeling so you can actually see—surprise!—real images again. Plus, political maneuvering has TikTok advertisers doing the Hokey Pokey while Meta rolls out shiny new ad options across Threads and more. Our hot take? If you thought getting a blue check was easy, wait until you see Blue Sky put the power of verification in the hands of users and newsrooms—finally, checkmarks that mean something! So, whether you’re lamenting lost organic traffic, trying to dodge AI slop, or just want to keep your brand out of the spammy dog pile, grab your headphones and catch Erin, Duncan, and Jacob as they break it all down with wit, wisdom, and maybe one too many tinfoil hats. See you at the EDGE—don’t be a piece of cyber driftwood! News from the EDGE: [00:03:03] Google hypes AI Overviews, refuses to answer CTR question [00:09:19] ChatGPT Leads AI Search Race While Google & Others Slip [00:15:28] U.S. Copyright Office Cites Legal Risk At Every Stage Of Generative AI Social News from the EDGE: [00:20:11] Meta releases its CapCut rival Edits globally [00:22:45] Meta rolls out ads globally on Threads feed [00:26:15] Meta adds dynamic overlays to Advantage+ Catalog ads [00:29:12] A New Form of Verification on Bluesky [00:31:31] Cracking Down on Spammy Content on Facebook [00:36:44] Trump Says He May Extend TikTok Sell-off Deadline Once Again [00:40:26] Pinterest launches new tools to fight AI slop [00:42:44] Reddit Looks To Add Human Checks To Weed Out AI Profiles Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site WAIKAY https://edgeofthewebradio.com/waikay Thanks to our Social News Expert: Duncan Alney X: @firebelly LinkedIn: Duncan Alney Firebelly Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio…

1
759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez 39:10

לפני 15 ימים39:10

39:10

Curious where your website visitors are really clicking—or rage-clicking? On this week’s EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged. We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of “dead clicks” versus “rage clicks,” and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs? On a side note: if you haven’t looked at Microsoft Clarity (a freebie, folks), you’re missing out. Celeste spills why it’s her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur! Always be optimizing! Whether you’re an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste’s advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights. [00:06:03] Prioritizing Heatmap Analysis for SEOs [00:07:27] Analyzing Target Pages versus Real Traffic Hits [00:08:55] Interpreting Areas of Frustration [00:10:48] Patterns that Require Immediate Attention [00:12:05] EDGE of the Web Title Sponsor: Site Strategics [00:13:17] The Role of A/B Testing [00:15:33] Heat Maps and the Mobile Experience [00:20:07] SEOs: Always Be Optimizing the User Experience [00:23:02] What Should Guid the Decision on Heat Map Tools [00:26:56] Microsoft’s Copilot with Clarity Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site Follow Our Guest Twitter: https://x.com/CelestexLili LinkedIn: https://www.linkedin.com/in/celestelili/ YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ BlueSky: https://bsky.app/profile/celestelili.bsky.social Resources https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/ https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing…

1
758 | SEL News from the EDGE | Week of 5.5.2025 49:21

לפני 24 ימים49:21

49:21

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special “News from the News” edition. They dive into the sharp rise of Google Ad costs and the troubling effects of CPC inflation, Instagram’s experimental new collaborative Storylines feature, and an in-depth study comparing AI search engines like ChatGPT, Perplexity, Bing, and Google. The conversation shifts to major legal blows hitting Google’s ad tech monopoly, new research revealing how AI overviews are significantly cutting into click-through rates, and the future of search as generative AI reshapes the landscape. Plus, Danny shares exciting updates about SMX Advanced returning live this June in Boston, marking the first in-person event in five years. News from the EDGE: [00:04:29] CPC inflation: How fast are Google Ads costs rising? [00:09:45] Instagram Experiments With Collaborative Stories Feature [00:12:47] ChatGPT vs Perplexity vs Google vs Bing: Which AI search engine generates the best answers? [00:19:30] EDGE of the Web Sponsor: Site Strategics Focus on the News: [00:20:32] Court: Google’s illegal ad tech monopoly harmed the open web [00:22:42] Google hit with $6.6 billion lawsuit over search dominance [00:24:20] DOJ unveils plan to end Google’s illegal search monopoly [00:28:58] EDGE of the Web Sponsor: WAIKAY from InLinks [00:30:10] Google Search boss: AI Overviews boost click quality [00:33:59] New data: Google AI Overviews are hurting click-through rates [00:38:05] How generative information retrieval is reshaping search Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio…

1
757 | User Behavior from Heatmaps w/ Celeste Gonzalez 39:13

לפני 4 weeks39:13

39:13

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity’s suite of tools—including tap, scroll, attention, and area heat maps—and explains how they reveal real user interactions beyond what traditional metrics can offer. From understanding time-on-page to visualizing content engagement, Celeste shows how these tools help SEOs optimize design, layout, and messaging. She highlights the growing need to “earn the scroll,” not just the click, especially as attention spans shrink and SERPs shift. Celeste also addresses common missteps, like overreacting to limited data or drawing conclusions in isolation. She encourages combining heat map data with tools like GA4 and leaning into collaboration with UX and marketing teams. With empathy and clear visual insights, SEOs can better advocate for redesigns, justify strategic shifts, and ensure content supports the entire user journey. This episode offers a practical, data-driven case for elevating UX within modern SEO workflows. Key Segments: [00:07:56] Understanding Heat Maps [00:13:01] EDGE of the Web Title Sponsor: Site Strategics [00:14:38] SEO Testing and Heatmap Insights [00:16:23] User Interaction Analysis Tools [00:22:36] Copilot Streamlines Data Analysis [00:25:43] Balancing User Data & Client Concerns [00:29:01] SEO ROI Amid Changing SERPs Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Follow Our Guest Twitter: https://x.com/CelestexLili LinkedIn: https://www.linkedin.com/in/celestelili/ YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ BlueSky: https://bsky.app/profile/celestelili.bsky.social Resources https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/ https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing…

1
756 | AI/SEO News from the EDGE | Week of 4.21.2025 38:54

לפני 5 weeks38:54

38:54

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews and business edits, but don’t expect them to help you get your real reviews back. Big legal moves are underway: The NYT lawsuit against OpenAI and Microsoft will proceed, and Chegg is suing Google for killing traffic via AI Overviews. Sara Taher joins the show to unpack the long-term consequences of AI scraping and shrinking search real estate. We also dive into new AI traffic data showing LLMs are sending visits, barely, and why Google suddenly loves YouTube again. If you’re not aligning schema, content, and branding now, you’ll be shouting into the algorithm void. News from the EDGE: [00:02:26] Advertisers pull back from TikTok, boost Meta amid ban uncertainty [00:08:49] Google credits Gemini for better detection of fake business reviews and maps spam [00:14:11] EDGE of the Web Sponsor: Site Strategics AI / SEO News with Sara Taher: [00:15:48] NYT case against OpenAI and Microsoft can advance [00:18:20] Chegg sues Google for hurting traffic with AI as it considers strategic alternatives [00:21:46] AIO prevalence has now surpassed 20%. [00:25:53] EDGE of the Web Sponsor: WAIKAY from InLinks [00:29:19] 63% of Websites Receive AI Traffic [00:34:18] YouTube citations in Google AI Overviews surge 25% Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @SaraTaherSEO X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine…

1
755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape 46:59

לפני 6 weeks46:59

46:59

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search experience, the discussion also revolves around AI's role in modifying search results, and local service ads' impact on user behavior. The talk also touches on how changes in Google's algorithm and business model are propelling a significant decline in traditional website traffic. The guests from Near Media provide expert insights on how businesses can adapt by enhancing the visibility of their services via structured content that appeals directly to these AI-driven formats. Greg, Mike, and David share their perspectives on AI's potential to redefine consumer interactions with search platforms and marketing methods, while also highlighting the importance of direct customer relationships and authentic experiences. Key Segments: [00:06:51] EU Tech Regulation and Google's Search Impact [00:10:30] Local SEO and Zero-Click Evolution [00:13:07] EDGE of the Web Title Sponsor: Site Strategics [00:14:00] Impact of Google Local Service Ads [00:17:00] Hotel Ads: Monetization Strategy Insights [00:20:40] Google Tests Enhanced AI Search Feature [00:25:31] Enhancing Local Conversion Strategies [00:29:07] Understanding User Intent in AI [00:32:22] AI's Concierge Era: Worth the Shift? [00:35:57] Tailoring Business Model to Audience Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site Follow Our Guests: Mike Blumenthal: X: @mblumenthal LinkedIn: https://www.linkedin.com/in/mblumenthal/ BlueSky: @mikeblumenthal.bsky.social Greg Sterling LinkedIn: https://www.linkedin.com/in/gregsterling/ David Mihm LinkedIn: https://linkedin.com/in/davidmihm Resources https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/ https://www.nearmedia.co/dma/google-dma-compliance-2025-03/ https://www.nearmedia.co/dma/eu-home-services-search-behavior/ https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/ https://www.nearmedia.co/eu-home-services-search-behavior/…

1
754 | Local News from the EDGE w/ Darren Shaw | 4.11.25 55:05

לפני 7 weeks55:05

55:05

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google’s been dishing out settlements, and Amazon's itching for TikTok. There’s a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting. Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google’s mysterious local service ads anomaly didn't go unnoticed. What is with the testing of the green check mark in LSA? That is a huge value; why drop it? Google Business Profile Questions and Answers is gone. RIP. The “question” is, how valuable was it? Clippable coupons are showing up in the wild on GBP, but rarely. If you think negative reviews spook SEO experts, think again—Darren explains why they might be able to help you. All Things Local in this episode of Local News from the EDGE with Darren Shaw! News from the EDGE: [00:03:27] Google settles $100 Million advertising dispute [00:06:23] Amazon makes surprise bid for TikTok ahead of U.S. ban deadline [00:13:18] EDGE of the Web Title Sponsor: Site Strategics In Local News with Darren Shaw: [00:14:28] Restaurant Local Results get a facelift [00:17:45] Getting a negative review will boost your rankings [00:22:25] Google is working on restoring Local Service Ads advertiser console [00:25:11] Google Local Service Ads Tests Removing Green Screened Checkmark [00:31:44] Google Local Questions & Answers Feature Gone? [00:34:59] EDGE of the Web Sponsor: WAIKAY from InLinks [00:36:44] Google Local Knowledge Panel With Promotion Clipable Coupons [00:43:21] Your Local SEO Workout [00:47:49] Freshness Distance Calculator Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks New Offering! https://edgeofthewebradio.com/waikay…

1
753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies 1:03:46

לפני 8 weeks1:03:46

1:03:46

This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics. Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science, Psychology, Ecosystem, and Future of SEO. Special guest Will Critchlow joins us with his fascinating take on how AI-powered searches are subtly yet drastically altering E-commerce strategy, giving a sneak peek into what to expect at the NYC event. Hold on tight because this isn’t just a conference—it’s a seismic shift poised to redefine SEO. Lily Ray, JR Oakes, and Jori Ford join the show and share a bit of their presentations that will happen at the conference. Get their takes on how important this conference is set to be! Ready to transform your SEO perspective? Tune in for the full scoop on how to snag a ticket, and don’t miss the chance to join us and the leading minds in search at this one-of-a-kind event! We have a free, full-week ticket giveaway for SEO Week! Simply share the EDGE of the Web LinkedIn post to enter a raffle for a full ride to the biggest SEO conference in recent history! Key Segments: [00:00:34] Introducing SEO Week: April 28 - May 1 [00:01:13] Mike King and Garrett Sussman of iPullRank [00:01:33] What is Different about this Conference? [00:03:58] Themes of the Conference [00:05:17] Speaker Insight: Will Critchlow, Ecommerce SEO [00:14:26] SEO Week: Cindy Krum [00:15:19] SEO Week: Tom Critchlow [00:15:57] Speaker Insight: Lily Ray, History of Google [00:21:32] EDGE of the Web Ticket Giveaway! $1200 Value [00:24:54] SEO Week: Wil Reynolds [00:25:28] Speaker Insight: JR Oakes, LLMs and AI [00:26:15] SEO Week: Crystal Carter [00:35:01] SEO Week: Aleyda Solis [00:38:26] Speaker Insight: Jori Ford, Crawler Logs for SEO [00:48:26] SEO Week: Ross Simmonds [00:49:11] SEO Week: Devin Bramhall [00:50:32] Mike King: Relevance Engineering [00:55:00] The SEO Gestalt - Learn about it in New York [00:58:07] Some of the Line Up of Speakers Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Resources: SEO Week EDGE of the Web LinkedIn page (for the giveaway!)…

1
752 | DMA and Google's Self-Preference: What Local Businesses Need to Know 48:30

לפני 8 weeks48:30

48:30

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google’s strategic maneuvers in Europe are reshaping the SERP landscape and challenging the status quo in local search. With a strong research effort of the last two years, our guests dissect Google's attempts to comply with the DMA, such as the introduction of the Places Sites Tab, Carousel and the decoupling of the Local Pack from Google Maps. Despite these efforts, user behavior tells a different story—one where Google's new features are largely ignored. It seems the Local Pack is still the go-to destination for users, regardless of these new additions. Meanwhile, the episode exposes an intriguing juxtaposition in the hotels vertical, where booking.com emerges as a formidable player through ad dominance, highlighting a complex dance between market giants. This scenario sparks a discussion on whether Google's self-preferencing tendencies are truly being curtailed or simply rebranded. Join us as we explore how Google's “play nice” strategies may just be a façade amidst ongoing DOJ antitrust pressure. Could this pave a path for diversified regional strategies and fresh opportunities in the digital marketing sphere? Let us know your thoughts of the show at https://ratethispodcast.com/EDGE Key Segments: [00:02:01] SEO News from the EDGE Highlig [00:04:40] Introducing NearMedia: Mike Bluementhal, Greg Sterling, and David Mihm [00:08:03] What is the Digital Marketing Act? [00:08:59] Article 65 of the DMA Applies to the Regulation of Search [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:34] What has Google Done to Comply with the DMA? [00:16:21] Google Rewriting History with Multiple Local Packs [00:18:13] Was This Done to Address American Antitrust Concerns? [00:20:06] Will the Election Change the Antitrust Enforcement? [00:24:23] EDGE of The Web Sponsor: InLinks [00:26:31] The DMA is not Prescriptive, But Setting Operational Parameters [00:28:10] Major Research Since 2023 on User Behavior [00:30:23] Google has a Self-Interest to Show You the Last Click [00:32:42] EDGE of The Web Sponsor: Wix Studio [00:35:14] What was the Most Surprising Findings? Guess.... [00:38:15] In Summary: A Bad Faith Argument on Google's Part Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site InLinks: https://edgeofthewebradio.com/inlinks Wix: https://edgeofthewebradio.com/wixstudio Follow Our Guests: Mike Bluementhal: X: @mblumenthal LinkedIn: https://www.linkedin.com/in/mblumenthal/ BlueSky: @mikeblumenthal.bsky.social Greg Sterling: LinkedIn: https://www.linkedin.com/in/gregsterling/ David Mihm: LinkedIn: https://linkedin.com/in/davidmihm Resources https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/ https://www.nearmedia.co/dma/google-dma-compliance-2025-03/ https://www.nearmedia.co/dma/eu-home-services-search-behavior/ https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/ https://www.nearmedia.co/eu-home-services-search-behavior/…

1
751 | SEO News from the EDGE | Week of 3.24.2025 52:56

לפני 9 weeks52:56

52:56

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Google’s recent news about Gemini's real-time video AI and its concerning pervasive presence has sparked widespread conversation, at least with us. Couple this with the perplexing offer to acquire TikTok by Perplexity, and you’ve got a whirlwind of AI-driven developments. Plus, there is a great research doc this month from SERanking on the comparison of AI platforms: Who tackles Your Money Your Life (YMYL) topics best, DeepSeek ChatGPT or Google AI Overviews? We're not mincing words—John Mueller's insights on the effect of core algorithm updates on AI overviews add an additional layer of excitement as AI and search collide. So we have to make some custom 404 pages for hallucinated URLs to your site from AI Overviews? That does sound right. Hit the play button to catch our spirited dive into these pressing matters with none other than Cindy Krum. Stay informed, entertained, and maybe a bit paranoid, all here on EDGE of the Web! [00:01:30] What’s going on with Cindy Krum, SEO Specialist News from the EDGE: [00:02:50] Google Unleashes Gemini’s Real-Time AI Video [00:08:28] Perplexity Eyes TikTok [00:14:11] DeepSeek vs. ChatGPT vs. AI Overviews: Which AI model handles YMYL topics best? [00:23:02] EDGE of the Web Title Sponsor: Site Strategics SEO News from the EDGE: [00:24:20] Google: If Searchers Don't Use Your Page In Search, It May Be Removed [00:26:31] Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content [00:29:27] Microsoft Bing: SEOs Should Focus on Conversions & Click Value [00:32:39] EDGE of the Web Sponsor: InLinks [00:33:44] Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? [00:38:37] Google: Not all sites will fully recover with future core algorithm updates [00:42:45] Google Tests AI Search Options Beyond AI Mode Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio…

1
750 | Unleashing the Power of Personal Experience in SEO 42:40

לפני 10 weeks42:40

42:40

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena. We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert imagery, and the critical need to integrate personal experience. Discover how Google's shifting algorithms and Quality Raters Guidelines are reshaping the landscape, requiring a pivot from traditional keyword-heavy strategies to a more holistic, value-driven approach. Cyrus shares firsthand experiences from his time as a Quality Rater, offering a rare glimpse into how Google evaluates experience and authenticity. Find out why now is the time to invest in unique, non-scalable content that showcases your expertise and passion, setting your brand apart from AI-generated noise. Brand is the play, folks. Key Segments [00:06:59] Brand Building for AI Defense [00:10:21] EDGE of the Web Title Sponsor: Site Strategics [00:12:48] "Images as Essential Content" [00:16:39] EDGE of the Web Sponsor: InLinks [00:18:49] Challenging SEO Quality Rater Role [00:21:13] Evaluating Experience for Google Rankings [00:24:23] People-Focused Content [00:29:41] EDGE of The Web Sponsor: Wix Studio [00:33:04] Personalization: Your Company's Unique Edge [00:36:59] Evolving Strategies for Affiliate SEO [00:39:17] Launching New SEO Marketing Directory: Zippy List Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks: https://edgeofthewebradio.com/inlinks Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List…

1
749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard 36:01

לפני 12 weeks36:01

36:01

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google's reliance on brand as a filter to discovering which digital strategies can enhance your site's authority without solely focusing on keywords, we've got the latest insights. Care to rethink your link strategy? Discover how anchor texts can shape your brand's perception and influence your rankings in this domain-driven age. Erin and Cyrus explore fresh approaches that every good SEO should consider adopting. Don't miss out on this Zippy discussion where we explore the starting point for building a brand that impacts SEO. We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview! Key Segments: [00:07:33] Measuring Brand Impact in SEO [00:15:54] EDGE of the Web Title Sponsor: Site Strategics [00:18:53] Essential Brand Marketing Basics [00:21:47] Off-Site Brand Engagement Strategies [00:24:47] Evolving SEO: Personal Experience Matters [00:27:23] Future-Proof Your Content Strategy [00:30:43] EDGE of The Web Sponsor: Wix Studio [00:33:37] Mirror, Image, and SEO Authority Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List…

1
748 | Paid Ad News from the EDGE | Week of 3.3.2025 46:02

לפני 12 weeks46:02

46:02

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it’s always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizing customer journeys while the search giant navigates through over 5 trillion searches a year? And what is going on with Google Ads and their announcement that they will use well-performing Headlines in Sitelinks? That’s confusing for us, but it will also be confusing for consumers. What gives, Google? Greg, Erin, and Jacob dive deep into the world of paid ads, dissecting Google's latest move to serve triple ads on a single SERP and introducing the bewildering Mystery Shopping Rating. As Greg unleashes his fiery insights, they tackle the challenges of Google’s evolving auction dynamics and the perplexities of manipulating ad placements and bids for high-value prospects. Not to mention our newest discovery, the Grinning Indomitable Greg Finn Yeti! We’ve seen it in the wild, and he’s pissed! A must-listen-to podcast for the avid Paid Ad advertiser - today on the EDGE! Key Segments: [00:01:51] The Grinning Indomitable Greg Finn Yeti! News from the EDGE: [00:03:37] Reddit for SMBs [00:08:28] Google now sees more than 5 trillion searches per year [00:11:06] EDGE of the Web Sponsor: Site Strategics [00:12:06] Google VP of Ads bets on AI to transform ads into tailored consumer journeys Paid Ad News: [00:15:35] Google is Making Headlines (AKA sitelinks) once Again with Some New Developments. [00:22:07] Google Ads run different auctions for each ad location [00:26:46] EDGE of the Web Sponsor: InLinks [00:27:43] Google Ads Triple Serving Ads On Same Search Results Page [00:33:59] Google Ads Mystery Shopping Rating - What? [00:41:22] Google Ads High Value New Customer Mode Live For Some Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Thanks to our Social News Expert: Greg Finn X: @gregfinn LinkedIn: Greg Finn Marketing O’Clock X: @MarketingOClock Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio…

1
747 | Ethics & Privacy Concerns with AI Writing 40:13

לפני 13 weeks40:13

40:13

Everyone’s lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information exchange and the potential risks looming over our data. Explore how hedge funds are making daring AI moves, with new platforms demanding personal information in return for supposedly superior features. The question lingers: Are we too quick to exchange privacy for convenience? Michael shares insights on discerning fact from fiction in AI-generated content and offers advice for content creators striving to stand out in a saturated market. His expert analysis offers a roadmap to uphold authenticity and authority in a sea of homogenized content. Alongside, the EDGE team muses about the consumer's role in safeguarding personal data against the intrusive AI gaze. Emphasizing the mantra "verify, then trust," they urge listeners to sharpen critical thinking in the flood of AI-generated content. [00:05:36] AI Ethics and Privacy Concerns [00:13:05] Simplified User Agreements Needed [00:15:36] EDGE of the Web Title Sponsor: Site Strategics [00:17:43] Use Privacy Mode Online [00:18:51] AI Literacy and Consumer Responsibility [00:22:46] Trusting AI: Balancing Use and Skepticism [00:26:17] EDGE of The Web Sponsor: Wix Studio [00:27:53] Improving AI Grounding and Differentiation [00:31:08] Balancing AI Efficiency and Authenticity [00:32:50] AI as a Brand Building Tool Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest X: https://x.com/MichaelLewittes LinkedIn: https://www.linkedin.com/in/michael-lewittes/…

1
746 | Social News from the EDGE | Week of 2.17.2025 32:45

לפני 14 weeks32:45

32:45

Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Social Media right now. Google Business profiles took a hit but are on the mend, while LinkedIn's newest analytics features help professionals find their path to visibility. On this jaunt down the digital lane, Erin Sparks and Duncan Alney unravel the enigma of social media updates and the shenanigans behind Google’s latest moves. Did Facebook really decide our live videos were just taking up space? And what about TikTok's stealthy climb back up the app store mountain? We uncover the backstory of these head-scratching occurrences and pinpoint what it means for brands caught in the evolving digital landscape. Plus, a dash of Pinterest's audacious predictions for 2025, because who wouldn't want a sardine tattoo or chainmail chic in their sartorial repertoire? Duncan lends his expert eye to elucidate these potential trends with Erin’s ever-enthusiastic endorsement of authenticity and innovation. Key Segments: [00:01:12] Introducing Duncan Alney of Firebelly News from the EDGE: [00:02:40] OpenAI may pay Reddit $70M for licensing deal [00:06:27] Facebook Now Deletes Live Videos After 30 Days [00:11:47] EDGE of the Web Sponsor: Site Strategics [00:13:05] GBP Reviews Outage Is Over [00:13:32] Bug: Google Business Profiles Management Pages Currently Broken [00:14:02] Joy Hawkins X Post: Google is Demoting Search Rank if in Local Pack [00:15:48] EDGE of the Web Sponsor: InLinks Social News: [00:17:11] Social: LinkedIn Adds 'Where You Appeared' to Show Users Where Their Profile Is Showing Up Across the Platform [00:19:35] Social: Supercharge your campaign performance with new Advantage+ AI features [00:21:50] Social: TikTok Rises to the Top of the App Download Charts in January [00:24:24] Social: Meta is Launching a Video Editing App [00:26:28] Social: Pinterest Predicts: 20 bold trends for 2025 Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Thanks to our Social News Expert: Duncan Alney X: @firebelly LinkedIn: Duncan Alney Firebelly Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio…

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.