40: Don't risk your reputation by making this common mistake

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In this conversation, Stacy Covitz discusses the importance of being prepared for business growth. She emphasizes that while wanting more clients is natural, business owners must ensure they have the necessary systems and bandwidth to handle that growth. The conversation highlights the potential pitfalls of seeking growth without adequate preparation, particularly in relation to marketing efforts like advertising.
Takeaways

• Wanting more growth is normal, but being ready for it?
• Ads will shine a nice big bright spotlight on every single crack.
• If your business isn't ready for the growth, it will magnify problems.
• Having systems in place is crucial for managing new clients.
• Growth can expose weaknesses in your business.
• Preparation is key to sustainable growth.
• Understanding your capacity is essential for success.

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