41: Meta earned how much revenue from Fraud?

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Summary
In this episode, Stacy Covitz discusses the implications of Meta's recent revelations about revenue loss due to fraudulent ads, which has led to stricter ad policies affecting legitimate businesses. She explores the common topics that get flagged in advertising on Meta, including health, beauty, personal transformation, and financial claims. The conversation emphasizes the challenges business owners face in navigating these restrictions and offers strategies for creating compliant ads without diluting their message.
Takeaways

• 10% of Meta's revenue is impacted by ad scams.
• Meta's ad policies are cautious due to fraud.
• Health and wellness ads are frequently flagged.
• Personal transformation topics can trigger ad restrictions.
• Income claims in ads are heavily scrutinized by Meta.
• Bots misinterpret ad content, leading to unnecessary flags.
• Using general language can help avoid ad restrictions.
• Meta's system aims to protect users but can over-correct.
• Understanding Meta's ad categories is crucial for compliance.

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