The AI Marketing Problem

Fallthrough

The tech industry is terrible at marketing things. From AI to Blockchain to Git, we constantly miss the actual innovation by looking too closely at the surface level. In this episode, Kris is joined by the full panel of Ian, Matthew, and Dylan to discuss the marketing problem AI seems to have and its wider implications.

If you prefer to watch this episode, you can view it on YouTube: https://youtu.be/4nGG8Mv4L88

This week's episode of break continues the conversation, with a deeper discussion around the marketing point and a whole bunch more. Watch it on YouTube or listen with your favorite podcasting app! Learn more by going to https://break.show/16.

And we've got bonus content for our supporters, where you'll hear how the panel is currently using AI and the importance of embracing being human. Not a supporter yet? Fix that today by heading over to https://fallthrough.fm/subscribe where you'll get not only extra content but also higher quality audio. Sign up today!

Thanks for tuning in and happy listening!

Table of Contents:

• Prologue (00:00:00)
• Chapter 1: The AI Marketing Problem (00:06:14)
• Chapter 2: What Does It Mean To Adopt AI? [Extended] (00:09:53)
• Chapter 3: SciFi Computer or Reference System? (00:10:16)
• Chapter 4: Embrace Being Human [Extended] (00:36:17)
• Chapter 3: SciFi Computer or Reference System? (00:00:-17)
• Chapter 5: Context Is Important (00:36:54)
• Appendix UNPOP: Unpopular Opinions and Panic & Recover (00:49:41)

Hosts

• Kris Brandow - Host
• Ian Wester-Lopshire - Host
• Dylan Bourque - Host
• Matthew Sanabria - Host

Socials:

• Website
• Bluesky
• Threads
• X/Twitter
• LinkedIn
• Instagram

• (00:00) - Prologue
• (06:14) - Chapter 1: The AI Marketing Problem
• (09:53) - Chapter 2: What Does It Mean To Adopt AI? [Extended]
• (10:16) - Chapter 3: SciFi Computer or Reference System?
• (36:17) - Chapter 4: Embrace Being Human [Extended]
• (36:54) - Chapter 5: Context Is Important
• (49:41) - Appendix UNPOP: Unpopular Opinions and Panic & Recover