Opening Your Mind to Food Ingredient Marketing

Farming on Purpose

“I think it’s about figuring out what you’re doing already and finding a home for what you’re already doing.”

While some of the ideas presented in this episode may be different, it's important to recognize that in order for a business to be sustainable, it must also be profitable. This episode presents ideas to consider in food marketing that you may not have considered before.

Join us in this informative episode of Farming on Purpose with Ali Cox. Ali shares about her family’s history in agriculture and her journey back to agriculture once she started her marketing business. Ali talks about the importance of farmers to market themselves and their products to get the best prices they can for their goods. Another tip Ali gave was to do research to find the right buyer or processor for you or to find ways to diversify your operation. Listen in as we dive deep into marketing in the agriculture industry.

About our guest: Ali Cox - Noble West, California

Ali Cox is an agriculture and food ingredient marketing visionary and founder of Noble West, an award-winning marketing consultancy that specializes in the entire agricultural ecosystem. From fresh produce and nuts to dairy and agTech, Noble West works in all aspects of agriculture. As a fifth-generation farmer, Ali returned home to California’s Central Valley in 2007 with the singular goal of making world-class marketing services available to the abundance of farmers and growers in the area. A fierce advocate for farmers, Ali’s blend of a deep personal connection to the land and business acumen has made her a highly sought after strategist by her clients. With an eye on the future of farming and the climate crisis, Ali regularly consults with her clients on upcycling, regenerative water use, and hydroponic & organic farming practices.

You can connect with Ali on Instagram, LinkedIn, and her website.

At a glance:

• Family history in agriculture and Ali’s transition to marketing in agriculture.

• Processors and the messy middle.

• Marketing, researching, and getting out there to get the best prices for your product.

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About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.