#98 - Educating a B2B market with Jed Corenthal, CMO at Phenix

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you're talking about when you describe what you offer. In this instance, market education is a necessity.
On this FINITE Podcast, Jed Corenthal shares his experience educating the real-time streaming market as CMO of Phenix.
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The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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