Is Organic Food Truly Organic? The Hidden Truth About Food Supply Chain Data

Food Tech Talk: Supply Chain Insights From Farm to Fork

In this episode of Food Tech Talk: Supply Chain Insights from Farm to Fork, host Lydia Adams sits down with Jeff Smith, co-founder of Colorado Craft Beef, to explore how traditional ranching can successfully merge with modern food systems. Jeff shares how his team leverages technology, transparency, and sustainable practices while preserving the values and legacy of family ranching.
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Listeners will learn how to implement genetic testing technology to optimize cattle performance without compromising animal welfare. Jeff also discusses the three pillars of true sustainability—economic viability, public acceptance, and environmental stewardship—and how each plays a vital role in long-term agricultural success. He emphasizes the importance of consumer education that focuses on engagement rather than instruction, fostering genuine relationships between producers and the public.
The conversation also covers maintaining quality control while scaling technology adoption, building frameworks for evaluating new tech investments based on scalability and mission alignment, and understanding how regional differences shape sustainable agricultural practices. Jeff and Lydia examine how evolving consumer preferences are driving greater investment in food technology and supply chain transparency, along with strategies for building trust through supply chain ownership and maintaining data integrity across operations.
Connect with the team:
👉 Lydia Adams on LinkedIn: https://www.linkedin.com/in/lydiaadams/
👉 Trustwell: https://www.trustwell.com/
👉 Jeff Smith on LinkedIn: https://www.linkedin.com/in/jeff-smith-86119bb2/
👉 Colorado Craft Beef Website: https://coloradocraftbeef.com/
You can also listen to our podcast here:
👉 Apple - https://apple.co/47afWXM
👉 Spotify - https://bit.ly/4lIA1KP
👉 YouTube - https://bit.ly/3YpdUQW
👉 Fame Host - https://foodtechtalk.co

Food Tech Talk: Supply Chain Insights From Farm to Fork is handcrafted by our friends over at: fame.so
Check out our three most downloaded episodes:

• The Role of Leadership in Food Safety with Jill Stuber and Tia Glave of Catalyst
• Better Traceability for a More Sustainable Future: A Conversation with Ryan Richard of GS1 US
• A New Generation of Consumers: How the Food Industry is Changing with Nirdesh Dalal