#802: Moving On to a Healthy and Thriving Life! with Eitan Koter

Freedom from Attachment

In this episode of Moving On to a Healthy and Thriving Life, Tracy sits down with Eitan Koter, co-founder and CEO of VIMMI, to unpack the real story behind building a successful company from the ground up—without outside funding and without a clear roadmap. Eitan shares how childhood confidence, a few powerful words from his mother, and a relentless commitment to listening shaped his path from corporate leadership to entrepreneurial freedom. This is not just about business—it's about grit, reinvention, and learning to lead with empathy and intention. In this episode, you’ll learn: * How confidence and clarity often come from small but defining moments * Why being lost can lead to the most aligned career shifts * The mindset shift from employee to entrepreneur * What it takes to grow something real—without chasing the noise "Authenticity is non-negotiable." ~ Tracy Crossley