SGC EP13 - Sourcing Materials for Your Brand - Kurtis Eyewear - Entrepreneur - KiteSurfing Spectacles - Surf Goggles Chronicles

From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

So how do you go from a tinfoil and rubber band prototype to kick ass world wide production? Jon Berezay talks story with Kurtis Eyewear founder Kurtis Shipcott. How did you source for quality and consistency? Kurtis discusses many failures and successes.

1. -Where do you find materials?-
2. -Show everyone and your network will expand-
3. -Find 3 sources for each material-
4. -Walk before you run or you’ll lose a fortune-
5. -Think of the end in mind & don’t be cheap-
6. -Materials sourcing can lead you to quality manufacturing-
7. -Building is very difficult, but marketing is equally tough-
8. -Don’t die with your music still in you-

Kurtis likes to always say, “if I can do it then you can do it too.” Learn from the horrors and success of Kurtis Eyewear @KurtisEyewear and other e-commerce brands built by Jon Berezay. You can reach Jon & Kurtis @SurfGogglesChronicles and www.SurfGogglesChronicles.com