[Greatest Hits] Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the Founder of Utah’s Largest Off-Site Caterer

Getting to Aha! with Darshan Mehta

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc., and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also discusses the value of continuous learning and creating unique customer experiences.
Mary Crafts has over forty years of experience in the food and beverage industry. In 1984, Mary started Culinary Crafts, which has since grown into the largest off-premise caterer in Utah; Culinary Crafts is the recipient of 22 Best of State Awards, 13 “CATIE” (Catered Arts Through Innovative Excellence) Awards, and the International Caterers Association’s Caterer of the Year Award. Recently, Mary started Mary Crafts, Inc., a nonprofit that folds in Mary’s skills in business consulting, speaking, podcasting, authoring, and life coaching. Mary also hosts the podcast Crafting a Meaningful Life and has written a book called Unbounded: From Sorrow to Summit.
KEY TAKEAWAYS
👉 Mary highlights the significance of vulnerability when creating genuine connections with others. By embracing vulnerability, she has fostered empathy, promoted oneness, and encouraged acceptance among her team and clients. This approach has strengthened her relationships and contributed to the overall success of her catering business.
👉Mary attributes her success to her unwavering commitment to learning and self-improvement. She urges individuals to remain aware of their motivations, seek growth opportunities, and embrace new challenges to enhance their personal and professional lives. Mary's dedication to continuous learning has been a driving force behind her success and has allowed her to stay ahead in such a competitive industry.
👉Differentiation is key. Mary says that when she started her business, eighty catering companies served food that looked exactly the same. This means she noticed a gap in the market for gourmet-style catering that didn’t break the bank, and thought up new ways to present food that excited customers.
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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Mary Crafts on Linkedin - https://www.linkedin.com/in/marycrafts/
Mary Crafts website: https://marycraftsinc.com/

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Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

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