81. Patricia Ladis -- Sports & Wellness: an Untapped Market for the Hospitality & Spa Industries

Global Wellness Conversations

Did you know that 175 million people travel for junior & collegiate & recreational sports? Or that the overall travel segment called sports tourism is valued at $800 billion globally? Today’s episode sheds light on the opportunity just waiting to be filled – having the over $650 billion wellness tourism market help serve the recovery, conditioning, and mental wellness needs of the sports world. In keeping with the 2023 trend of “Wellness + Sports: New Business Models for Hospitality” first identified by the Global Wellness Summit, we’re speaking today to Patricia Ladis, a former dancer and licensed physical therapist who has used wellness techniques on tennis pros from Wimbledon to the Olympics and on dancers from Broadway to the American Ballet Theater. She also shares insights from her work with Junior and Collegiate players and their individual and family recovery needs on the road. We’ll even have a cameo appearance by the mother of a soccer player from a Junior League in Spain as she shares the realities of life on the road for young athletes. Join us as we shed light on this previously overlooked opportunity. Find out the many ways sports needs wellness and wellness needs sports.

To learn more, visit Patricia’s site at PatriciaLadis.com.

Resources:

• Reach out to Patricia: [e-mail]
• Follow Patricia on Instagram: @patricialadis

Hosted by Kim Marshall

Produced by NOVA Media